BROFEST 2027 · The Annual Gathering
April 15–18, 2027 · Old Mill Village, SCFour days. One property. The brotherhood, face to face.
BROFEST 2027 takes over Old Mill Village — a private 67-acre estate outside Greenville, South Carolina — from Thursday, April 15 to Sunday, April 18. Days spent doing things together, not sitting in rows. Then the fire pit, the pond, and the conversations that run late.
Registration opens shortly
Some things need to happen in person.
The forums and the live calls do real work. But a screen can’t replicate sitting across from a brother who’s walked the road you’re on — the look that says he’s been exactly where you are, and he got through it.
BROFEST is the brotherhood off the screen and face to face. It’s our annual flagship, and 2027 is built around doing things together as a group. You get to know a brother properly when you’re doing something alongside him — that’s the whole idea this year.
You don’t have to know a soul. Brothers have been showing up alone since Nashville and leaving with friendships that outlast just about everything else in their lives.
Highlights from past BROFESTs.
Together all day. Round the fire at night. Home with a plan.
The people who show up
Ralph and the HFM coaches are there for the whole weekend. Beyond that it’s brothers — no outside speakers this year, no stage, nobody flown in to talk at you. Past BROFESTs have brought brothers in from across the United States and Canada, and from as far as Europe and Australia.
Doing, not sitting
No workshops this year. The days are group activities you take part in together, on a property with the space for it. What that turns into is being planned now, and everyone registered gets the details as soon as they’re set.
Brotherhood, face to face
Brothers from across the country, in the same place for four days. The handshake, the bunk next to yours, the 1 a.m. conversation by the fire — that’s where the real connections get made.
Relaxed and casual
Things to do together during the day, and the rest of the estate when they’re done — the pond, the sauna, the fire pit, the porch. The whole property is ours, and nobody is watching the clock.
Leave with a plan and a phone full of numbers
Every brother goes home with real strategies and real people to call when it gets hard again. That’s the point of the whole thing.
One roof, all weekend
For the first time, everybody stays on the property. No hotel shuttles, no splitting up at 10 p.m. The conversation that starts at dinner keeps going at the fire.
Old Mill Village. A 67-acre estate, reserved for the brotherhood.
Twenty-five minutes from Greenville and Spartanburg, half an hour from GSP airport, and for four days the whole property is ours. No hotel lobby. No conference center. Nobody else on the grounds.
Old Mill Village · 550 Old Mill Rd, Campobello, SC 29322
Open in Google Maps
· oldmill.me
Four days, start to finish.
Thursday to Sunday, with two full days in the middle and the property to ourselves the whole time.
Roll in, drop your bag, find the fire. Dinner on the property and the first round of introductions.
The first full day of group activities across the property. The evening together — the pond, the fire, the porch.
The second day together, time with Ralph and the coaches, and the night everybody talks about afterward.
Breakfast, goodbyes, and the drive home with a plan and a phone full of numbers.
We’re still building out the activities. The full agenda goes to registered brothers as soon as it’s set.
A different city every year. 2027 is the first time we take the whole property.
Louisville sold out. Isle of Palms sold out. This year the seats go with the beds on the estate, and the beds are finite.
- 2021Nashville, TN
- 2022Austin, TX
- 2023Las Vegas, NV
- 2024New Orleans, LA
- 2025Isle of Palms, SC
- 2026Louisville, KY
- 2027Old Mill Village, Campobello, SCApril 15–18, 2027 · registration is open
Pick how you pay. The seat is the same.
April 15–18, 2027 · Old Mill Village, Campobello, South Carolina.
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Secure payment by Stripe.
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Secure payment by Stripe. Update your card any time from your account.
What your ticket covers
- Every group activity and session on the schedule, Thursday evening through Sunday morning
- Lodging on the property for Thursday, Friday and Saturday nights
- Meals on the property during the event
- The run of the estate: Freedom Hall, the pond and the beach, the trails, the sauna and cold plunge, the indoor pool, the fire pit
Not included: Travel to and from Old Mill Village (GSP airport is about 30 minutes away), and anything you buy off the property.
Refund policy
Cancel more than 30 days before the event and we refund 50% of the ticket ($500). No refunds within 30 days of the event. On the payment plan, a refund only applies once your payments have passed the $500 mark. Make sure the dates work with your schedule and your budget before you register.
Who can come
Members and brothers who haven’t joined yet. Membership is not required; you’ll create an HFM account at checkout so your ticket is on your record.
Already have an HFM account? Log in first so the ticket lands on it.
Before you register.
Do I have to be a member of the brotherhood?
No. BROFEST is open to members and to brothers who haven’t joined yet. You’ll create an HFM account at checkout so your ticket is on your record. Plenty of brothers come as guests and join afterward — not because anyone pitches them, but because of what the weekend does.
Where do I sleep?
On the property. Old Mill Village sleeps 80-plus across the main lodge, the creekside cabins and the barn — bunk-style in places, which is part of the point. Lodging details and room assignments go out to registered members before the event.
How do I get there?
Fly into Greenville–Spartanburg International (GSP), about 30 minutes away, then drive or share a ride with a brother landing around the same time. Driving: Campobello sits between Greenville and Spartanburg, SC — about an hour and a half from Charlotte and three hours from Atlanta. Parking on the property is free.
What does the schedule look like?
Thursday is arrival and dinner. Friday and Saturday are the full days, and this year they’re built around group activities we do together. The evenings are ours on the property. Sunday is breakfast and the drive home. We’re still finalising the activities — registered brothers get the agenda first.
How does the payment plan work?
Ten monthly payments of $125 ($1,250 total). The first one is taken today and holds your seat. The rest run monthly on the same card and stop automatically after the tenth. You can update your card from your account page at any time.
What if something comes up and I can’t make it?
Cancel more than 30 days before the event and we refund 50% of the ticket ($500). No refunds within 30 days of the event. On the payment plan, a refund only applies once your payments have passed the $500 mark. Make sure the dates work with your schedule and your budget before you register.
I’m on the wait list. Where’s my $100?
It’s still yours. Log in with the email you used for the wait list and the $100 comes off automatically at checkout. If you don’t see it before you pay, tell us and we’ll sort it out first.
What should I bring?
Casual clothes, something warm for the evenings (April nights in the Upstate get cool), a swimsuit if the pool and the cold plunge are calling, and a notebook. The pre-event email has the full list.
Come and be part of it.
April 15–18, 2027. Old Mill Village, South Carolina. The seats go with the beds, and the beds are finite.
Registration opens shortly
Questions first? Ask us.